Privacy Policy

Last updated: 20 October 2024

Hearts Partners ("Hearts Partners", "we", "us" or "our") collects different types of data to enhance user experience and ensure the proper functioning of the services. We encourage you to regularly review this Privacy Policy on our website for any updates or changes regarding the processing of personal data, as we may revise this policy periodically.

We are committed to protecting your privacy, and this Privacy Policy outlines our practices concerning the collection and use of your personal data. It explains what data we collect, why we collect it and how we use it, and defines your privacy rights.

Data collection and usage

The most common types of personal data we collect include, but are not limited to: user login details, names, postal addresses, email addresses, IP addresses, other contact information (e.g., phone numbers), bank and payment information, transaction data, interaction data, internal support messenger conversations.

We use your personal data when necessary for purposes that serve our legitimate interests or the interests of third parties. These legitimate interests include:

  • Operating the Platform: We use your personal data to ensure the platform functions correctly and to provide you with the services outlined in our Terms & Conditions.
  • Service Provision: We process your personal information to deliver the services described, such as verifying your identity during the registration and sign-in process. For example:
    • Responding to Inquiries: We use your personal information to respond to your queries submitted through our internal messenger or via other external communication methods.
    • Communicating Updates: We use your contact information, primarily email, to keep you updated with operational news, service changes, platform maintenance, and new offers, typically via newsletters.
    • Improving Services: We carry out data analysis to identify ways to enhance our services and improve user experience.
    • Monitoring Platform Activity: We monitor activities on the platform to detect potential fraudulent behavior and ensure compliance with our Terms & Conditions.

Disclosure of personal data

We may disclose personal information to the following recipients:

  • Publishers and/or Advertisers: When required, we may share the URLs of our affiliates with Publishers and/or Advertisers to grant them access to campaigns on our platform.
  • Professional Advisers: We may share your personal data with our professional advisers, including lawyers, accountants, and financial consultants.
  • Regulators and Government Authorities: We may disclose personal information to regulatory bodies and government authorities as part of our compliance procedures and obligations.
  • Other Recipients as Required by Law: We will disclose personal information when we are authorized or legally obligated to do so, such as during criminal investigations, suspected illegal activities, or to protect and defend our rights.

Your rights and data control

You have the following rights:

  • Right to Access: You have the clear and undeniable right to access all personal data related to you.
  • Right to Rectification: Errors can occur, and you have the right to correct any inaccuracies in your data. If any discrepancies are found, you can request modifications to ensure that your information remains accurate.
  • Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data, adhering to legal and regulatory obligations.
  • Right to Object: You have the right to object to certain uses of your data, particularly when it comes to direct marketing activities.

Cookie Policy

We cookies and similar technologies to enhance your browsing experience, provide personalized content, and analyze website traffic. Cookies are small data files that are placed on your device when you visit a website, which help us remember your preferences and improve the functionality of our services.

Types of cookies we use:

  • Essential Cookies: These are necessary for the website to function and cannot be turned off in our systems.
  • Performance Cookies: These collect anonymous data on how visitors use our site to improve its performance.
  • Functional Cookies: These remember your preferences and allow for a more personalized experience.
  • Targeting Cookies: These track your online activity to help us provide relevant marketing content.

Managing Cookies: You can control the use of cookies through your browser settings, where you can choose to accept, reject, or be notified when a cookie is set. However, disabling certain cookies may affect the functionality of our website.

How long we keep your personal data

We retain your personal data for as long as it is necessary to provide you and others with our services and to fulfill our legal obligations. If you no longer wish for us to use your personal data or provide you with access to our platform, you can request that we anonymize your data and close your account.

However, please be aware that even if you request anonymization, we may retain certain information from your account as necessary for our legitimate business interests, such as complying with legal requirements, preventing fraud, collecting fees, resolving disputes, troubleshooting issues, assisting with investigations, enforcing our terms of service, and taking other actions permitted by law. Any information we retain will be managed in accordance with this Privacy Policy.